Instead of keeping to traditions and choosing one poster design, the Director of Culture for the Games, Carla Camurati explained: ''It's really hard for us in Brazil to choose one artist to represent the Olympic Games, or represent the official posters.''

''The important thing for us and the Olympic Games is to show Brazil as it is, with the colors, with the brightness, with the beauty of the mixture of people that we have here.''

''one artist couldn’t accurately represent the more than 200 million walks of life that call the South American host country home.''

The 12 chosen Brazilian artists are Gringo Cardia, Antônio Dias, Gustavo Greco, Kobra, Guto Lacaz, Rico Lins, Juarez Machado, Alexandre Mancini, Beatriz Milhazes, Gustavo Piqueria, Ana Clara Schindler, Claudio Tozzi. Olga de Amaral, who has created Umbra A- Rio, is the only non-Brazilian artist commissioned to design a poster.

The posters will be on display at Deodoro Olympic Park for the duration of the games. At the closing of the games the posters will be distributed to Rio's schools.