The project will be called The Southern Extension and it is an 187 acre site and the plans are to build 750 homes, 75 of which will be affordable housing.

The development will also include a primary school, shops, medical buildings, sports facilities and allotments.

Although the proposal was voted for unanimously by the council, not all Ilfracombe residents are happy about it. Concerns were raised about the impact that it would have on roads in the area, and some were unhappy that the job opportunities created by the project were "unsustainable". The small amount of affordable housing did also not impress some of the locals.

Hirst owns a studio, a restaurant and property in the area already. His most infamous connection to the area is the 65-foot tall bronze statue of a naked woman called "Verity".

In 2012 Hirst's spokesperson said to the Telegraph:

''He wants these houses to be the kind of homes he would want to live in. He wants these buildings to be landmarks that will stand the test of time and create a blueprint for quality, environmentally sustainable developments across the country."