As part of a new scheme called Tate Collective, the British institution is looking to appoint a trustee representing the new generation, and has announced a ticket price of £5 for museumgoers aged from 16 to 25 years old. Available online, the ticket will give access to any of the Tate exhibitions, with the possibility for the member to invite up to three friends to shows, each for £5.

Tate Tate. Photo Miguel Sousa.

The gallery says it is responding to recent programs and surveys from this age groups indicating that the cost of living and higher education limits their funds for leisure activities.

Tate expects no financial loss from the scheme, the higher number of visitors from this age group making up for the loss in full-price tickets income. Tate’s experience might convince other national museums to try out their own young audience policy.

Tate Modern Tate Modern. Photo Andy Wright.

The venerable institution is also looking to bring the next generation into the highest level of the gallery’s decision-making, by appointing a trustee to represent the 16-25s. The youngest of Tate’s twelve trustees is currently 47 years old.

Tate Modern Tate Modern. Photo Craig Whitehead.

Maria Balshaw, Director of Tate said: “We are acting on what 16 to 25 year olds say they want so that we can make the changes needed for future generations. Our sector should be shaped by their creative energy and their message to us is clear: arts institutions should plan ‘with’ not ‘for’ them.”

Tate Modern Tate Modern. Photo Toa Heftiba.

That’s what we call inspiring!

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