When it comes to diamonds and the 4 Cs, which is the most important?

If ‘clarity’ immediately comes to mind, no doubt you’re dreaming of getting your hands on a flawless stone.

Auction house William George & Co recognises that just as important as the clarity of the diamond is the transparency of the auction. Because of this, they’ve chosen to employ the services of the AnchorCert Gem Lab.

The lab provides diamonds, gemstones and pearl reports for highly qualified gemologists and diamond graders, guaranteeing integrity in producing unbiased and independent reports. They are certificated by BSI to ISO:9001, meaning that both its business and technical process are carefully documented and audited.

This is great news for William George & Co clients as it drives standards up, meaning reliable and honest sellers can reach confident and assured bidders. In other words, you can bid in confidence.

William George & Co have structured their after-sales process to offer reassurance to bidders and vendors alike, demanding descriptions of diamonds offered in auction to be accurate and fair. They invite customers to submit any diamonds to the AnchorCert Gem Lab for assessment which can either be done directly or by sending the stone to William George & Co for submission at a reduced cost.

Now you’ve probably got diamonds on your mind – and with Christmas just around the corner, this may not be a bad thing.

Fortunately, William George & Co have plenty of sparkling gems lined up in their array of forthcoming auctions.

Not only beautiful engagement rings but decorative rings, earrings, necklaces, bracelets and more.

And, thanks to their partnership with AnchorCert Gem Lab, you can bid in confidence with full transparency.

Shop all lots from from William George on Barnebys