The saying ‘less is more’ doesn't apply to this sale, but you don’t have to be Bill Gates to afford the pieces now available at John Pye. Quite the opposite, as you can find striking jewellery at a very reasonable prices.

The demand for diamonds has always been high. While the purchase of the engagement ring is common, it is more likely that women buy their own jewellery, and that married women often treat themselves with diamonds more than single women do. I guess Marilyn was right, diamonds really are a girl’s best friend.

To wear a big stone on one’s finger, whether to a party or everyday, is a daring choice - but it really takes a real woman, probably with a ‘more is more’ mindset, to go for purple ones!

The auction ends Friday, 28th of June.

Find the entire John Pye catalogue here!