Welcome to the world of auctions
We've created Barnebys for all of us who seek the unique.
Not long ago, both patience and knowledge was required in order to browse the auction houses' catalogues – that is if one even knew what houses existed or how to get hold of a catalogue. The auction houses targeted a small circle of customers, and were rather associations than markets. That has, however, changed and globally people are discovering auctions. This means that there's a whole new auction world with a much larger panoply, and far more active bidders.
We've gathered all auctions in one place and made them accessible with one single search. By opening up the earlier closed world of auctions, we're giving you a chance to familiarize yourself with art, antiquities and design.
Our basic idea is that everyone should benefit from it. We give the auction houses brand new customers ready to shop with their hearts and participate in several auctions simultaneously. At the same time, it gives us buyers access to a myriad of unique objects, in an unprecedented number. Here, the auction houses with their exclusive knowledge and experience are coming face to face with passionate buyers who welcome accessibility and swift decisions.
We ourselves are passionate auction buyers
The idea behind Barnebys was first conceived when we ourselves realised how difficult it was to navigate in the world of auctions. Back then, in 2011, the average customer knew three, maybe four, auction houses by name, but even getting an overview over these was tricky. It took several hours of browsing the web in order to find what you were looking for. Not to mention how difficult it was for a person who previously never had been in contact with an auction house.
A query on the internet gave pretty much nothing, and certainly not access to the full panoply. During the fall of 2011, we launched a test version of our service in Sweden, and only a couple of months later most Scandinavian auction houses were available with a single search. It was revolutionary, and we've continued to affect the market ever since. A lot has happened since the launch, and we're now in place in the US, UK, France and Germany. Every day new auction houses affiliates with us, and the number of objects on Barnebys continue to grow.
We're the auction houses' best friend
The auction houses convey a great deal of our history. Their array of lots assemble both unique and ancient art treasures, and everyday items dating only a few years back. Every auction house is unique and many hold long histories with legacies to uphold. Others are brand new establishments. Regardless of background, the auction houses' own trademarks are becoming increasingly more important.
The number of buyers and sellers on the auction market is quickly growing, and new customers are discovering the advantages of auctions. But in order for the auction market to grow, it needs be become more available and transparent.
That's why we're convinced that our model, where the houses themselves handle the customer relationships and owns the deals, is a long-term winner.
Head of Content
Pontus Silfverstolpe is one of the founders of Barnebys. He is an auction expert with 20 years of experience of fine arts and antiques. Pontus is well-known in Sweden as host of antiques TV shows, and antiques expert in several Swedish magazines. In his blog he writes about the art market, trends and gives analyses.
Christopher is one of Barnebys' founders. He's got 20 years of experience from marketing online services and has founded several companies, such as Rodeo Magazine, Got2Get and the advertising agency Smith.