Anonymous - Apple - Yum. - 1990s

Rare and iconic original Apple advertising poster from 1999, created to celebrate the famous color and design revolution introduced by Steve Jobs with the iMac G3 line. The poster is part of the legendary and multi-award-winning advertising campaign "Think different." and shows the famous radial arrangement of the five historic colors ("Five Flavors") viewed from above: Tangerine (Orange) Grape (Purple) Lime (Green) Strawberry (Red) Blueberry (Blue). In the center, in large type, is the famous advertising slogan "Yum." in classic Apple typography, flanked below by the Apple logo and the slogan "Think different.". On the lower right border is the official Apple Computer, Inc. copyright from 1999. A piece of industrial design and visual communication history, highly sought after by retro computing collectors, Apple enthusiasts and vintage memorabilia fans. Company / Brand: Apple Computer, Inc. Subject: Apple iMac G3 "Five Flavors" / Campaign "Think different." Year of publication: 1999 (copyright stamp on the margin) Technique: Original vintage offset print Dimensions: Approximately 60 cm × 78 cm (24 × 31 inches) Country of origin: USA Condition: Good vintage overall. The poster retains the creases from factory/distribution (as it was folded and inserted into promotional packaging or magazines of the era). There is a small vintage stain on the left side of the paper near the purple model (highlighted with a red circle in the close-up photos). Otherwise, the print colors remain very vivid and sharp. The photographs are an integral part of the description. Tracked and carefully packed shipment between rigid protective cardboard panels to prevent creases.

Estimate:£126.72

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