Ford Sales and Service "Winged Pyramid" Sign

Made in Canada. 1914-1916. Double-sided porcelain (DSP). Die-cut. Very rare. Ford's first winged pyramid logo used in early dealerships. The winged pyramid logo design was created in early 1912 by Glen Buck, whom Ford hired in 1913 to manage advertising. The logo was officially recognized as Ford's trademark between 1912 and 1916. It was abruptly discontinued in 1916 when Ernest G. Liebold, Ford's iron-fisted secretary, suggested that the scarab featured in the logo was another name for the "dung beetle". Despite its abrupt discontinuation, the winged pyramid logo continued to appear in company literature into the 1920s. An original 1905 photo shows a winged pyramid logo on a similar porcelain Ford sign hanging on an early dealership. Marked, "A.D. 110", lower edge. Attributed to the Gurney Foundry Company, Montreal. A French-Canadian version of this sign sold by Miller & Miller in June 2026 was marked by "Gurney Canada". Authenticated by The Authentication Company (TAC #502073). All items are guaranteed authentic by Miller & Miller Auctions. All purchases are eligible for free delivery to the Winter Dixie Gas & Oil Show on December 4, 2026 and the Red Deer Swap Meet on April 30 - May 1, 2027.

Estimate:£6,359.86

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