Jupiler - RARE Vintage Pub Sign "Bier DeLuxe"...

Transform your space, home bar, or venue with an authentic icon of Belgian brewing culture: a spectacular vintage advertising sign in the shape of a barrel end. Launched in 1966 by the historic Brasserie Piedbœuf in Jupille-sur-Meuse (from which it takes its name), Jupiler soon became Belgium's favorite and best-selling Pilsner beer. The legendary bull rampant logo, clearly visible in the golden crest at the top, symbolizes the brand's strength, bold character, and vitality. With the bilingual inscription "BIERE DE LUXE • BIER CAT. I" (French and Dutch), this sign dates back to the 1970s and was intended for promotional decor in bars and breweries. The sign is made of rigid high-density expanded polyurethane, an advanced material widely used in the 1970s for producing three-dimensional promotional plaques and decorative pieces. This process allowed extremely faithful reproduction of the wood grain and the rough texture of the metal banding, while ensuring lightness and long-lasting durability. The Jupiler logo and the bull crest stand out with a striking gold-tone raised relief. Vintage breweriana advertising items in relief with a three-dimensional effect are increasingly sought after in the collectibles market. This is not a recent reproduction, but an original vintage piece rich in character and ready to hang. Good condition, it shows only a small area of missing material at the bottom of the piece; please view the photo gallery. Dimensions: 39x39x7 cm

Estimate:£92.09

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