Leonetto Cappiello - "Campari" l'aperitivo - 1950s

Artist: Leonetto Cappiello Title: "Campari" the aperitif Year: around the 1950s Origin: Italy Side note: Officine Grafiche Ricordi Milan | Authorized poster/display on 20-5-1950 Artist's signature incised on the plate bottom left Original decorative advertising poster printed in offset lithography The work "Campari" the aperitif by Leonetto Cappiello is of great value and beauty. Thanks to its creativity and artistic skill, this Cappiello creation has become a very meaningful, dynamic, and attractive graphic work. In fact it has proven to be one of the most penetrating, well-known, and appreciated posters of advertising graphic art. This splendid poster highlights the ideal color combination, predominantly red, orange and black, creating a harmonious chromatic effect. The final result is a unique poster of high originality, irony, and playfulness. The offset lithography printing technique enhances the brightness and the "pastel" effect of the colors and makes them "tactile". In fact it gives solidity and density to the color and "materiality" to the work itself. The medium-large format of this poster is perfect as it fully enhances its appeal. A work of great taste and perfect as a decorative furniture element. Size: cm 140 x 100 This poster is in good condition : A- (excellent - small imperfections) It will be shipped rolled in a cardboard tube with UPS or another express courier

Estimate:£295.71

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