Pelagatti - Vintage Advertising Lot 'Parmigiano-Reggiano...

Splendid and exceptional original historical archive lot from the 1930s, belonging to the famous Isotta Pelagatti Vedova Chiari of Parma (House founded in 1839), a pioneering company in the worldwide export of Parmigiano Reggiano. The lot consists of 4 original pieces from the era, coordinated with each other: 1. Large Lithographed Tin Plaque (Diameter 35 cm): Historic round seal used as a stamp and advertisement on export wooden barrels. Bilingual graphics with a high visual impact featuring an interior scene of an old restaurant. Registered trademark. The back shows the beautiful marks of the antique lithographic press. 2. Small Tin Plaque / Small Round Disk (Diameter 6 cm): Very rare metal disk coordinated with a serrated edge, depicting the iconic white cat on the cheese form, used as a promotional seal. 3. Era Commercial Letter on Letterhead: An official document not mailed, complete with color logo and corporate details (two-digit phone number "93"). In the text the company promotes its "Parmigiano-Reggiano cheese of yellow paste" and urges the buyer to verify the authenticity of the forms precisely through the presence of the metal plaque included here. 4. Original / coordinated era envelope / postcard.

Estimate:£56.6

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