Willys-Knight "70" / El Modelo Setenta - Brochure - 1927-1930

Lot of Willys-Knight advertising catalogs and Otto Gerdtzen machinery brochures. Spain, ca. 1925–1930 Exceptional set of original Spanish advertising catalogs corresponding to the American brand Willys-Knight, accompanied by a rare commercial catalog from Otto Gerdtzen, importer and distributor of agricultural machinery with bases in Gijón and Madrid. The lot constitutes an extraordinary testimony of interwar Spain's automotive and industrial advertising, notable for the rich graphics of its illustrations, executed in a pronounced Art Deco style, and for preserving original texts in Spanish intended for the Spanish market. Among the most notable pieces are: * “The Model Seventy – Willys-Knight Six”, with a color illustration of the Model 70 and the slogan “Long-lasting and economical”. * “Model 70 – The New Willys-Knight Six”, dedicated to the new model equipped with the prestigious Knight sleeve-valve engine. * “Willys-Knight Great Six” and “Gran Seis”, with elegant illustrations of luxury automobiles from the late 1920s. * Technical brochure “Why the Knight Engine Is Supreme”, explaining the operation and advantages of the revolutionary sleeve-valve engine (Knight Sleeve Valve), one of the most advanced mechanical solutions of its time. * Delco-Luz catalog, dedicated to autonomous electrical systems for homes, chalets, clubs and agricultural enterprises, reflecting the rural electrification process of the era. * Illustrated catalog of Otto Gerdtzen, Spanish distributor of agricultural machinery, showing a straw cutter branded “Triunfo”, with technical description, prices and trade addresses in Gijón and Madrid. All prints feature careful typographic composition and excellent lithographic quality, with illustrations characteristic of late 1920s graphic design. They constitute a documentary source of great interest for the study of the introduction of American cars in Spain, the evolution of commercial advertising, and agricultural mechanization during the first third of the 20th century. This type of documentation was designed for ephemeral use, so the copies preserved in full are today scarce and especially valued by collectors of automobilia, historical advertising, Art Deco graphic design, and the history of Spanish industry. Era: ca. 1925–1930. Provenance: Spain. Contents: Original illustrated advertising catalogs and brochures for Willys-Knight, Delco-Luz and Otto Gerdtzen. Condition: Good, with wear, small stains and usage marks typical of commercial publications from about a century ago."} } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } }} } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } }}

Estimate:£587.65

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