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Jugendstil is considered the first modern style; the word means “youth style” in German. In France, the same style is called Art Nouveau. Jugendstil emerged in Sweden at the Stockholm Exhibition in 1897. The brief era represents a golden age in Swedish design. Compared with non-Swedish equivalents, Swedish jugendstil is more moderate and carefully ensured to be specifically Swedish. Local flora form the inspiration for the wavy decor, while regional traditions inspire the craftsmanship. The heydey of Swedish jugendstil took place around the turn of the last century up to 1905.