'Luxury to Love Again - Designer Resale Reimagined' is the motto of Cudoni, an online platform which specialises in the resale of vintage fashion and accessories from the most sought-after brands in the fashion world.
Cudoni was founded in 2015 in London by entrepreneur James Harford-Tyrer, with the aim of giving used luxury goods a second life in a sustainable way – something that's becoming increasingly important in the fashion industry.
“Our mission is to take the time and hassle out of selling pre-loved luxury. Selling quality items shouldn’t be a burden – it should be a rewarding experience that is easy and fun," says Harford-Tyrer.
Anyone who signs up with Cudoni to sell their luxury used goods (a service that Cudoni currently only offers in the UK) works with their personal 'Client Concierge' who accompanies the entire process.
This process consists of the free pick-up of the items and their authentication and evaluation by experts, as well as professional support up to the point of sale. In this way, Cudoni ensures a smooth, trustworthy and comprehensive process.
The authentication and evaluation of the items is carried out exclusively by experts with many years of experience in the fashion industry. Their trained eye takes into account components such as hardware, seams, inner lining, brand, font and serial numbers. In addition, the experts carry out research into the season, year and collection in order to be able to offer potential buyers all the necessary background information about the items.
"It really is a comprehensive process from start to finish; I’ll feel the bag, the weight of its hardware, smell the leather, assess the stitch count and format of the stamp. And that’s only within the moment it’s placed before me,” says Maya, Head of Authentication, describing the process.
The professional valuation of the items guarantees not only that the sellers receive a fair price, but also that the buyers acquire only authentic pieces.
While the listing of used luxury goods at Cudoni is currently only available to sellers in the United Kingdom, fashion fans from all over the world can purchase them.
The Cudoni online shop with over 8,000 items is clearly laid out and is divided into the areas 'Women', 'Men' and 'New Arrivals', with various filters that facilitate a targeted search.
While you can filter by designer, colour and size in the area with 'New Arrivals', within 'Women' and 'Men' there are terms including handbags, clothing, shoes, accessories, wristwatches and jewellery.
There is also an alphabetically arranged designer list, as well as a search function marked with the magnifying glass symbol, so users can look specifically for their favourite piece.
With its easy-to-use online platform and professional customer service, Cudoni has created a trustworthy marketplace which makes it possible to breathe a second life into used luxury goods and thus contribute to sustainability in the fashion industry.
