Sven-Göran ‘Svennis’ Eriksson was one of Sweden’s most successful football managers. Born in Sunne, Värmland, in 1948, he began his coaching career in Sweden before quickly gaining international recognition. He led IFK Göteborg to victory in the UEFA Cup in 1982 and went on to manage top clubs such as Benfica, Lazio, and Manchester City. However, he is best known for his tenure as England’s national team manager from 2001 to 2006.
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On 25 and 26 March, hundreds of personal items from his long and successful career will go up for auction – from gold medals and trophies to diaries and clothing.
The auction is organised by BNA in Bjälverud, Värmland, on behalf of Eriksson's estate. Each item will come with a certificate of provenance, confirming its authenticity and connection to Svennis.
Highlights include an Armani suit worn by Svennis during England’s 2006 World Cup match against Ecuador, with his handwritten match notes tucked into the inside pocket—offering a unique insight into his tactical thinking during the tournament.
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Other exclusive collector’s items include a Lazio gold medal from the club’s historic 2000 Serie A title, as well as the 1998 Coppa Italia trophy, which Svennis won with the same team. Also up for auction is a contract from the early days of his career, signed by Eriksson when he took over IFK Göteborg in 1979—a role that led the club to its greatest triumphs.
The list of items going under the hammer is long and varied. Alongside trophies and medals, there are more personal belongings, including diaries, ties, cufflinks, and a suitcase. Signed photographs, match shirts, and handwritten notes offer a fascinating glimpse into the life of the beloved coach.
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The auction is regarded by many as a unique opportunity to own a piece of football history and honour one of Sweden’s greatest coaches. From Sunne to the world’s biggest stadiums, Sven-Göran ‘Svennis’ Eriksson made a lasting impact on the game. Now, his treasured memorabilia will find new homes with football enthusiasts and collectors across the globe.
