Through the years, several world renowned artists have reinterpreted the famous red and white logo. Warhol immortalised the green-hued glass bottles, whilst Salvador Dali featured one in his 1943 work Poetry in America.
During the 1930s, Coca-Cola advertisements would grace the back cover of National Geographic for seven months of the year. Artist Haddon Sundblom created one of the brand's most recognisable images of Father Christmas, sipping from a Coca-Cola bottle.
Today the market for Coca-Cola collectibles is a lucrative business.
Not only do the adverts convey the part advertising plays in modern life, they also map the changes in attitudes towards gender and race.
In addition to promotional posters and adverts, Coca-Cola merchandise from the 20th and 21st century includes lamps, clocks, trays, sweet dispensers, glasses, plates, furniture and even wallpaper, some of which date back to as early as the 1880s, when Coca-Cola first launched.
Holidays are coming - check out our perfect Christmas gifts for Coke lovers.
All objects in this article will feature in Catawikis Coca-Cola Advertising Sign Auction, which ends 11th December. Check out Catawiki on Barnebys here.
