After showing some serious talent, Daisy began to design Oriental dragon patterns, which lead on to rich patterns of fish, birds and fruit before creating her sumptuous Fairyland Lustre designs.
In 1915, her whimsical Fairyland designs were launched on the market and were extremely popular as the fantastical designs were seen as an escape from the horrors of war. During the Roaring Twenties, the designs were especially popular in the States and proved a lucrative way for Wedgwood to gain popularity on the American market. However, Daisy's Art Nouveau designs went out of fashion as the Depression hit America. No longer could Wedgwood continue to make Daisy's colourful and expensive designs. In 1929, Fairyland Lustre was discontinued and Wedgwood hired a new art director with a more austere approach to design.
In 1931, the eccentric Makeig-Jones was reportedly outraged that she was asked to retire. It was rumoured that Daisy's unconventional approach to design was not appreciated by all members of the Wedgwood factory.
Her design legacy lives on, Paul Beighton's sale on 5th March includes this stunning example of her work. Makeig-Jones' work has been known to sell in excess of £37 000 at auction, check out realised prices for Daisy Makeig-Jones here.
