Stay up-to-date with the antiques world

By subscribing, you are agreeing to the privacy policy. Unsubscribe anytime.

Barnebys

Barnebys HQ

Brahegatan 10
BOX 5038
114 37 Stockholm

Company

  • About Us
  • Join Barnebys
  • Our Partners
  • Press
  • Career

Explore More

  • Barnepedia
  • Buying / Selling at auction
  • Auction Houses / Dealers / Galleries

Support

  • FAQ
  • Terms of Use
  • Privacy and Cookies policy
  • Contact us
  • Barnebys Group AB
  • Barnebys.se
  • Barnebys.com
  • Barnebys.co.uk
  • Barnebys.de
  • Barnebys.fr
  • Barnebys.es
  • Barnebys.it
  • Barnebys.hk
  • All auction items
  • Categories
  • Auction results
  • Magazine
  • Ancient Art
  • Arts & Graphics
  • Asian Art
  • Books, Maps & Manuscripts
  • Carpets, Rugs & Textile
  • Coins & Banknotes
  • Contemporary Art
  • Ethnographical
  • Fashion & Vintage
  • Folk Art
  • Furniture, Design & Mirrors
  • Glass
  • Jewellery & Gems
  • Lighting
  • Medals, Arms & Armour
  • Miscellaneous
  • Music & Musical Instruments
  • Nautica, Technica & Optic
  • Photographs
  • Porcelain & Pottery
  • Postcards & Stamps
  • Sculptures
  • Silver & Gold
  • Sports & Leisure
  • Tin & Metals
  • Toys & Collectables
  • Vehicles
  • Watches & Clocks
  • Wine & Spirits
  • Works of art
  • All auction items
  • Auction results
  • Magazine
  • Get a valuation
  • Auction system

Barnebys Magazine

LatestEditor's picksTopics
Magazine/Toys/The History of Barbie: The World's Most Popular Doll

The History of Barbie: The World's Most Popular Doll

Here's how Barbie came to be the best-selling children's toy in history.

15 July 2022Kira Reinke
SYDNEY, AUSTRALIA - MAY 18: The toy doll Barbie appears in her various incarnations at Leuralla NSW toy and railway museum, as the iconic doll approaches her 50th birthhday May 18, 2007 in Sydney, Australia. First launched at the New York Toy Show in 1959, Barbie has now become the largest selling toy ever produced. Barbie has worn the outfits of the great designers such as Dior, Ralph Lauren, Armani, Versace and many others, and has seen a career of almost 50 years of dramatic social, cultural and political changes. Photo by Ian Waldie/Getty Images (detail)

SYDNEY, AUSTRALIA - MAY 18: The toy doll Barbie appears in her various incarnations at Leuralla NSW toy and railway museum, as the iconic doll approaches her 50th birthhday May 18, 2007 in Sydney, Australia. First launched at the New York Toy Show in 1959, Barbie has now become the largest selling toy ever produced. Barbie has worn the outfits of the great designers such as Dior, Ralph Lauren, Armani, Versace and many others, and has seen a career of almost 50 years of dramatic social, cultural and political changes. Photo by Ian Waldie/Getty Images (detail)

Perhaps no other doll is more famous than Barbie. While many know the statuesque modern version, many don't know the origins of Barbie.

See also: Porcelain Dolls: Toys Turned Collectibles

The woman behind the invention of Barbie was Ruth Handler, the wife of Elliot Handler, the founder of the Mattel toy company. She noticed that their young daughter Barbara would always play with baby dolls because there were no adult dolls on the market. On a trip to Germany, she spotted the Bild Lilli doll, which was an adult doll based on a comic strip. She pitched the idea to her husband and designed an adult doll named Barbie after her daughter Barbara.

SOULTZ-HAUT-RHIN, FRANCE - MARCH 07: The first Barbie doll created in 1959 is displayed during an exhibition dedicated to the Barbie doll at "la Nef des jouets " on March 7, 2019 in Soultz, France. On this occasion Tina Brettnacher, a Barbie doll collector presents some of her rarest and oldest barbie dolls of her collection. Barbie, the most popular model doll in the world celebrates her 60th birthday. On March 9, 1959, Ruth Handler, an American businesswoman marketed the first "model doll," named Barbie in tribute to her daughter Barbara who used paper dolls to create her own role-playing games. She has been president of toy manufacturer Mattel Inc which has been selling the Barbie doll since its inception. The exhibition will take place from March 9 to June 30, 2019. (Photo by Chesnot/Getty Images)

The first Barbie doll was introduced in New York in 1959, in a blonde and brunette version, wearing a zebra-print one-piece swimsuit and white sunglasses with a closet of fashion clothes. Barbie became an instant success and 350,000 dolls were sold the first year. The inventors of the Bild Lilli doll sued Mattel for copyright infringement, but Mattel ended up buying the rights for Bild Lilli in 1963 for $21,600 (equivalent to over $200,000 today).

See also: Käthe Kruse: The Doll Mother

SYDNEY, AUSTRALIA - MAY 18: The toy doll Barbie appears in her various incarnations at Leuralla NSW toy and railway museum, as the iconic doll approaches her 50th birthday May 18, 2007 in Sydney, Australia. First launched at the New York Toy Show in 1959, Barbie has now become the largest selling toy ever produced. Barbie has worn the outfits of the great designers such as Dior, Ralph Lauren, Armani, Versace and many others, and has seen a career of almost 50 years of dramatic social, cultural and political changes. (Photo by Ian Waldie/Getty Images)

In 1961, the Ken doll was introduced, named after the Handler's son, as Barbie's boyfriend. For the next 60 years, Barbie has become a cultural phenomenon, with the launch of Barbies in a variety of costumes and professions (from astronaut Barbie to President Barbie), as celebrity versions (Twiggy was the first celebrity Barbie in 1967) and historical figures (Amelia Earhart and Frida Kahlo).

Andy Warhol Barbie, Portrait of Billy Boy, 1986. Photo © Christie's

In 1986, Andy Warhol even did a silkscreen portrait of Barbie as a gift to his muse, fashion designer BillyBoy, who was an avid collector of Barbie dolls, having over 11,000 of them. Warhol had originally wanted to make a portrait of BillyBoy, to which he responded "If you want to do my portrait, do Barbie, because Barbie, c’est moi." The portrait, Barbie, Portrait of BillyBoy, sold at Christie's in 2014 for £722,500.

What's your Barbie worth? Find out with ValueMyStuff!

Barbie in 'Midnight Red', 1965. Photo © Christie's

The most expensive vintage Barbie ever sold was a 1965 model in a Midnight Red gown and cape that achieved over £9,000 at Christie's in 2006. However, you can find vintage Barbies on Barnebys for as low as £100. Today, over a billion dolls have been sold as new models have been introduced and the company has branched into media with movies, TV and video games.

Find more articles on Barnebys Magazine

This is an updated version of the article originally published on 16 September 2019.

barbiebarbie dolldolltoychildrens toy

Subscribe to Barnebys Magazine

By subscribing, you are agreeing to the privacy policy. Unsubscribe anytime.

About the author

Kira Reinke

Kira Reinke is the US Editor at Barnebys Magazine. She majored in English and Art History at St. Olaf College and has a master's degree in Journalism from Columbia University. Prior to working at Barnebys, she worked in editorial at a travel agency. Her interests focus on fine art, design, and fashion on the auction market, and she enjoys attending auction previews, museum exhibits, and gallery openings in New York.

Read more from this author
Kira Reinke

Explore related articles

Roseberys’ ‘Design: Decorative Arts 1860 to Present Day’ sale will take place on Tuesday 26 April at 10:30am. Photo © Roseberys
Design

Modern Living Today: Interview with Design Specialist

The Venus of Willendorf, estimated to have been made in 30,000 BCE, currently located in Natural History Museum, Vienna
Art

From 30,000 BC to Now: a Timeline of Art Shipping

Discover similar items at auction

1959 MATTEL INC. #1 PONYTAIL BARBIE DOLL WITH 1961 TRUNK, CLOTHING

1959 MATTEL INC. #1 PONYTAIL BARBIE DOLL WITH 1961 TRUNK, CLOTHING

US
Morphy Auctions
Details
Barbie - Barbie doll - 2020+ - Spain

Barbie - Barbie doll - 2020+ - Spain

ES
Catawiki
Details
Barbie - Barbie doll Barbie Café - 1970-1980 - Spain

Barbie - Barbie doll Barbie Café - 1970-1980 - Spain

ES
Catawiki
Details
Barbie - Barbie doll Holiday Barbie 2006 Felices Fiestas...

Barbie - Barbie doll Holiday Barbie 2006 Felices Fiestas...

IT
Catawiki
Details
Barbie - Barbie doll Barbie Yacht - 1990-2000 - Italy

Barbie - Barbie doll Barbie Yacht - 1990-2000 - Italy

BE
Catawiki
Details
A Vintage Barbie Double Doll Case Containing A 2 Dolls And C...

A Vintage Barbie Double Doll Case Containing A 2 Dolls And C...

GB
EASYLIVEAUCTION
Details

Bring your auction to collectors worldwide!